We developed the Retail Support Tool after working with numerous clients of global brands over the years. During this time, we encountered challenges such as capacity constraints, managing large matrix organizations, and facing difficulties in driving retail marketing projects. These experiences gave us valuable insights and learnings, which we used to improve our services. The Retail Support Tool offers effective solutions to optimize these areas.
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In retail marketing projects, we deal with simple to complex requirements of our clients regarding roll-out management and installations. These are connected to different variables depending on the type of organization, the products they are selling, and the geographical location of their retail network. This gives us every time a new challenge to come up with the most efficient solution taking into account cost-saving, sustainability, and synergies.
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The time-to-market is a repeated topic and keeps us challenged every day. This metric is directly linked to our warehouse and logistics processes. For each project, we customize these processes to meet the specific requirements of our clients. By working collaboratively with our partners, we can develop effective strategies that may involve a centralized or decentralized approach, depending on what best serves our clients’ needs.
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Retailers have the ability to leverage digital marketing to personalize the shopping experience, retarget customers, and gain valuable, data-driven insights on the effectiveness of their campaigns. However, in-store marketing often relies on traditional methods such as store fixtures, product displays, and shop-in-shop elements, which lack digital software and/or hardware integrations to track and optimize the customer experience.
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With our strategic production approach, we deliver pan-European projects and service markets locally. Also, our network of audited suppliers across Europe and the Far East ensures we source at the best cost and quality where needed while extensive group production facilities give us the distinct advantage that we can deliver cost-effective solutions with short lead times.
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