Client
Overview
As a preferred partner of Razer Europe, we were tasked with developing, producing, and installing this wall bay presentation at Media Markt Tech Village in Rotterdam, Netherlands. This opportunity arose as Razer was invited to be part of Media Markt's brand-new store concept.
Project goal
Our objectives for this placement were clear:
- Inspire and educate customers on the capabilities of Razer Europe Synapse and Axon.
- Demonstrate the power and performance of our products, including the Razer Seiren V3 Chroma, Razer Basilisk V3 Pro, Razer BlackWidow V4, and the Kraken V3 HyperSense.
- Boost sales of these SKUs through enhanced retail presence and an interactive, hands-on demo experience.
Project result
The project had to be executed within a tight timeframe, as it needed to be operational in the store before the start of the global gaming convention, TwitchCon, hosted by the city of Rotterdam. As a result, this installation marks a significant milestone in the evolution of the Razer shopping experience in Europe. It’s the beginning of a new era in shaping the customer journey for Razer fans, starting right here at MediaMarkt Rotterdam NL.
