Client
Overview
We collaborated with Nintendo to create a shop-in-shop experience that focuses on the Nintendo Switch, games, and accessories. We handled everything from concept design to implementation in electronic retail, ensuring a consistent yet customized brand experience.
Project goal
Fresh and impactful in-store presentation right before the winter festive season. Impact prioritised the customer journey and shopping experience by designing retail displays and signage that streamline the process of finding and exploring product categories, including hardware, games, and accessories.
Project result
Nintendo caters to a diverse range of target groups attracted to its products, including families, individual gamers, and Nintendo enthusiasts. Each group brings a unique perspective to the various product categories.
Our collaboration with Nintendo focused on developing a customer journey and product placement presentation that aligns with the latest brand guidelines while enhancing brand visibility at MediaMarkt Rotterdam.
