Client
Overview
For the introduction of the Nintendo Switch Lite, we worked together with Nintendo on a new shelf presentation. The main focus was on visual communication and anti-theft solution. The result was implemented within electronic and toy retail.
The results
0 3 + Countries
0 200 + Stores
Project goal
When displaying demo models of electronic products in retail, the balance between anti-theft and user experience is critical. It was especially difficult because Nintendo is extremely popular among people of all ages, so an anti-theft system was required. With our experience, we developed a tailored solution while keeping the user experience in terms of touch and feel in mind.
Project result
It resulted in a shelf presentation inviting to touch and feel the product while peaking the interest with visual communication. To complete the in-store experience we additionally developed a TEGO dress-up set for the shelf and back wall.
The interactive display is designed to be inviting for customers and secure for retailers displaying in-store
