EICMA 2025 marked an exciting milestone for Impact International as we connected with industry leaders, brand partners, and innovators from across the global motorcycle world. Held in Milan, the world’s largest motorcycle exhibition provided the perfect platform to explore fresh collaborations and discover what’s driving the future of two-wheel mobility.

Industry Trends Shaping Motorcycle Retail

One message resonated throughout every conversation at EICMA: the future of motorcycling has arrived, and innovation is accelerating faster than ever. Four key trends dominated the show floor:

  • Electrification – Electric motorcycles and e-mobility solutions are reshaping the market
  • Segment expansion – New vehicle categories are reaching broader rider demographics
  • Connected technology – Smart features and digital integration are becoming standard
  • Rider-first design – User experience and ergonomics are taking centre stage

What This Means for Retail

As the motorcycle industry evolves, so do the demands on retail environments. Brands need point-of-sale displays and shop-in-shop solutions that communicate innovation, showcase new technologies, and engage an expanding customer base. At Impact, we’re ready to translate these trends into compelling retail experiences across Europe and beyond.

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